Qualities of Selection

Qualities of Selection : Frequency, Constrast, Intensity, Novel stimuli

Below, I have linked a commercial ads which contains the qualities among those four qualities of selection. In my opinion, advertisement is one of the most clear and straight forward illustration for finding out those qualities.

Novel Stimuli : http://www.youtube.com/watch?v=tFWY2Qt4qd8&feature=PlayList&p=6DCB5E1CA1278477&index=6&playnext=2&playnext_from=PL
The german coast guard talks in his radiotelegraph with an English ship crew who is under emergent situation, and he keep shouts 'sinking, we are sinking'. Yet, the german coast guard who can't speak English hear it as 'we are sinking'. I think the content of this was creative enough to encompass under novel stimuli. This somehow contains the qualities of contrast too because, just after showing this dumb german coast guard, the English Education stuff shows up so that kind of contrast.

Intensity & Frequency: http://www.youtube.com/watch?v=7p7HYVGZ3Z8
This is comparatively a long advertisement which shows the performance of the same motorbike for few minutes. This is a very boring ads who are not interested in motorbike. But for bike riders the frequency and intensity in this ad might work.

Contrast: http://www.youtube.com/watch?v=ExVy9fB3qJY
This is really a straight forward ad which was on air during the last year presidential campain in U.S. which contrast the policies of Obama and McCain.

week2

Source: CNN
http://www.cnn.com/video/#/video/politics/2009/01/22/am.carroll.obameter.cnn
Added On January 22, 2009

Article/Video report : Keeping Obama's promises

Contents : Obama has made 510 promises since he declared his presidency. And the progress is tracked by the 'obameter' featured on politifact.com. The 'obameter' is basically the group who gathered since Obama advented as a democrat candidate. Obama has accomplished 12 of the campain promise, and not yet kept the remaining promises. The website doing this job is receiving overwhelming response.

Communication concepts applied/observed: Interactive model, Message, Channel, Sender, Receiver, Feedback, etc

Reflection: Mr.Obama(sender) has sent the message to the public in the form of interactive model, because his promises have been encoded by the public(receiver) and the public made a feedback by voting on him, although the time lapse between was quite long. And now it is Obama's turn to make a feedback and he is on progress. Furthermore, there are multiple channels being observed from the article. Both the sender(Obama), and Receiver(public) are utilizing the multiple channel ranging from public speech to internet media.